Writing
Thinking out loud
Practical writing about websites, hosting, and the decisions behind both. No thought leadership and no content marketing, just things worth knowing.
Hosting · 13 September 2026
Why your website needs a retention policy
Most providers will tell you they take backups. Far fewer will tell you how long they keep them, or whether they have ever restored one. What to ask, and what a good answer sounds like.
Search · 13 September 2026
AI search is sending fewer people to your website
When Google answers a question itself, fewer people click through to a website. What the research shows, what Google says you need to do, and where your effort is better spent.
Security · 13 September 2026
The real cost of not updating
Most website break-ins do not need a clever attacker. They need a plugin nobody updated. What the 2025 vulnerability figures say about how quickly that window closes.